Ashored was founded in 2018 by a team of 3 graduate students from Saint Mary’s University with the goal of addressing efficiency and sustainability issues in the lobster and crab fishing industries. By constantly engaging with fishermen and industry stakeholders, we have focused our development on solutions designed to make environmental protection a profitable endeavour for commercial ocean harvesters.
Co-Founder | Chief Executive Officer
Aaron is a graduate of the Master of Technology Entrepreneurship & Innovation (MTEI) at Saint Mary’s University and brings a wide range of leadership and senior management experience to the team. Aaron’s diverse background in start-ups, non-profits, and information technology, along with previous experience in aquaculture and marine mechanics, lends itself well to the challenges of building a successful company in a dynamic industry such as ocean technology. Aaron’s thought leadership on ghost fishing and gear innovation has helped Ashored grow and attract international attention and has valuable new partnerships.
Aaron is responsible for leading the overall development and growth of Ashored as a business, facilitating and prioritizing business activities, and building relations with investors, suppliers, and market influencers.
Co-Founder | Chief Operating Officer
Ross is a graduate of the Bachelor of Commerce and Master of Technology Entrepreneurship and Innovation (MTEI) programs at Saint Mary’s University. Ross is a problem solver at heart and has committed thousands of hours to honing this perspective through social enterprise development, consulting, market planning, and volunteer community engagement. For these efforts, Ross has been awarded the Top Student Entrepreneur in Canada (twice) for his work with Ashored.
Ross is responsible for growing/monitoring Ashored’s business capacity, facilitating new organizational practices, financial planning, coordinating and leading core business competencies, and the strategic development of the business model.
Co-Founder | VP, Special Projects
Maxwell is a graduate of Saint Mary’s University with a Bachelor of Commerce majoring in Marketing; he is currently completing a Master of Applied Health Sciences. Along with boat-building, robotics, programming, and videography as personal-interest skills, Maxwell has extensive marketing, big data, and R&D experience. Native to Yarmouth, Nova Scotia, Maxwell is from a fishing family and community, and has a truly unique insight on the industry.
Along with his brother, Brigham (a fisherman), Maxwell works closely with fishermen to ensure all solutions developed at Ashored solve both priority challenges and work efficiently for the users in real-world conditions. Maxwell is responsible for product design, product testing, marketing strategy and implementation, research and development, and industry outreach.
DESIGN & DEVELOPMENT
James is a graduate of both the Industrial Engineering Technology and Mechanical CAD Technician programs at Nova Scotia Community College. James is driven by and excels at building purpose into each of his designs. James is always eager to get his hands wet working alongside partners to ensure no details are overlooked.
Ocean Electronics Technologist
Logan is a graduate of NSCC’s Electronics Engineering Technician and Electronics Engineering Technologist programs. As a PEI native he has spent much time on and in the water, and wants to preserve our waters for both wildlife and fishers. Logan is responsible for electronics design, assembly, and programming.