The future of fishing is


Fishermen have been taking steps to minimize the industry’s impact on right whales, but consumers and regulators demand more.
Ashored’s rope-on-command fishing gear prevents whale entanglement and ocean pollution and creates a sustainable industry now and for future generations. 

Prepare for the future today and request a demonstration.

OR Come See us at our Next Event:

  • Nor-Fishing, Norway - Aug 20-22, 2024
  • Responsible Seafood Summit, St. Andrews, Scotland, Oct 21-22, 2024
  • Eastern Canadian Fisheries Expo, Yarmouth, Nova Scotia, Canada, Jan 17-18, 2024


Whale Entanglements

Current fixed-gear fishing methodologies involve buoys on the ocean surface tethered to traps (or trawls of traps) on the ocean floor, with their tethered ropes close to the surface causing the marine animal entanglements.

140,000 protected marine animals die entangled in fishing gear annually

83 percent of the North Atlantic Right Whale population show scars from fishing gear entanglements

Over half the population of NARW experience multiple entanglements and ultimately perish from these interactions.

Seafood harvested/caught with Ashored’s on-demand fishing gear is a better seafood choice for a healthier ocean now and for future generations.

Learn More


Fishing Rope-on-Command

Fishermen have been taking steps to minimize the industry’s impact on right whales—but consumers and regulators demand more.

Ashored’s MOBI (Modular Ocean Based Instrument) coils and contains a fisher’s line on the ocean floor until they return to the area to collect the gear.

MOBIs are activated with an acoustic release (with a passive backup timer) and can be triggered to surface by an on-vessel MOBI Commander just as the vessel arrives back in visual proximity.

As with any new technology, there are steps the industry needs to take to transition to on-demand gear. Before you are pressured by regulators to adopt on-demand fishing gear, you should test it, ask questions, and get comfortable with it—at the end of the day, it’s your boat, your crew, and your livelihood.

Prepare for the future today and request a demonstration.


Whalesafe Fishing Gear

Ashored’s underwater buoy/rope releases work with existing lobster/crab traps/trawl lines and allow for this gear to be activated via acoustics (or a backup timer) to the surface.

Once the buoy and connecting rope rise to the surface, fishermen can use existing onboard equipment and processes to retrieve the gear and prepare it for redeployment.



Ashored has also developed ATLAS, an intuitive suite of software and hardware that tracks the location, inventory, connection, and ownership of a user’s fishing gear. Super Tags, Smart Tags, and sensor arrays collect data and ATLAS+ software automates and displays this information in a convenient and actionable manner.

Blue Glove Certified

Since day one we have been working with the fishing community in understanding the process, designing our products to be used in real working conditions.

For example, can you operate the equipment using thick blue gloves?

Blue Glove Certified means we have asked these questions and ensured fishermen have been involved in all aspects of the design process.

What is Ashored?

Made IN Canada

All of our Whalesafe Fishing Gear is designed and manufactured in Canada.

We work with local fisherman in the design, testing, and implementation of our gear to ensure it meets their standards.


Our Story


Spring 2018 → Incorporation and first funding through Innovacorp and the Start-Up Yard

Summer 2018 → Team growth and early MOBI prototyping

Fall 2018 → Time-released MOBI prototyping and first official pilot project with fishermen

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Are in interested in innovation and technology and how it relates to our oceans? Are you looking for news relating to sustainability, fishing and the blue economy? We are always looking at trends and stories in this space and how it impacts the individuals working on, in and with the oceans. Sign up and Learn more! Plus, Ashored activities directly to your inbox.

Customer service

We are available from Monday to Friday to answer your questions.

Call Toll Free: 1 844 744 6449