140,000 protected marine animals die entangled in fishing gear annually
83 percent of the North Atlantic Right Whale population show scars from fishing gear entanglements
Trap Damage & Loss
Lost, discarded, and abandoned fishing gear results in 640,000 tons of ocean waste per year, making it the single largest contributing source to ocean pollution.
Rope On Command Fishing
The current process for setting, tracking, and logging lobster and crab traps is inefficient and costly.
Ashored’s MOBI (Modular Ocean Based Instrument) coils and contains a fisher’s line on the ocean floor until they return to the area to collect the gear.
MOBIs are activated with an acoustic release (with a passive backup timer) and can be triggered to surface by an on-vessel MOBI Commander just as the vessel arrives back in the area of visual proximity.
WHALESAFE FISHING GEAR
Ashored’s underwater buoy/rope releases work with existing lobster/crab traps/trawl lines and allow for this gear to be activated via acoustics (or a backup timer) to the surface.
Once the buoy and connecting rope rise to the surface, fishermen can use existing onboard equipment and processes to retrieve the gear and prepare it for redeployment.
Ashored has also developed ATLAS, an intuitive suite of software and hardware that tracks the location, inventory, connection, and ownership of a user’s fishing gear. Super Tags, Smart Tags, and sensor arrays collect data and ATLAS+ software automates and displays this information in a convenient and actionable manner.
Blue Glove Certified
Since day one we have been working with the fishing community in understanding the process, designing our products to be used in real working conditions.
For example, can you operate the equipment using thick blue gloves?
Blue Glove Certified means we have asked these questions and ensured fishermen have been involved in all aspects of the design process.
Made IN Canada
All of our Whalesafe Fishing Gear is designed and manufactured in Canada.
We work with local fisherman in the design, testing, and implementation of our gear to ensure it meets their standards.
Spring 2018 → Incorporation and first funding through Innovacorp and the Start-Up Yard
Summer 2018 → Team growth and early MOBI prototyping
Fall 2018 → Time-released MOBI prototyping and first official pilot project with fishermen
Spring/Summer 2019 → Further prototyping and first major project with fishermen and the Canadian government
Fall 2019 → MassChallenge Boston Platinum Winner
Spring 2020 → Team growth and ATLAS development
Fall 2020 → MOBI redesign, ATLAS app prototype, and new pilot projects
Summer 2021 → Whalesafe fishing gear announcement
Fall 2021 → Canada’s Ocean Supercluster Project Announcement